Product Judgment
Deciding what to build, what evidence counts as validation, and what a choice costs you.
7 chapters · all free during the beta · ~109 min total
- 1What a Product Decision Actually Is
What separates a decision from a commitment, why "we scoped it" isn't "we validated it," and the four risks any idea has to survive.
Free14 min1 checkpoint - 2Evidence, Not Encouragement
Customer discovery as evidence-gathering. Why compliments correlate with nothing, what revealed preference looks like on the page, and what a machine summary of an interview strips out.
Free14 min1 checkpoint - 3Reading the Numbers You're Given
Reference classes, denominators, and retention curve shape — the specific ways product metrics mislead the person reading them.
Free13 min2 checkpoints - 4Prioritisation Under Real Constraints
Choosing between two defensible options, naming what the chosen path costs, and surviving the choice organisationally. Runway decides which arguments are even admissible.
Free in beta18 min2 checkpoints - 5The Launch Call
Shipping under incomplete data: designing tests that can fail, pre-committing to kill conditions, and telling a sample that can answer the question from one that can't.
Free in beta17 min2 checkpoints - 6Positioning and Pricing as Product Decisions
Positioning extracted from customer language rather than invented, and pricing as a judgment about what you will trade — not a prediction exercise.
Free in beta17 min2 checkpoints - 7Product Judgment When the Draft Is Free
What changes when every artifact arrives fluent: why format stopped signalling rigour, why "cheap to build" isn't "worth building," and how to read a document for traceability.
Free in beta16 min2 checkpoints